We have produced online branded content for brands in business, creative education and large cultural institutions. Online branded content is story telling associated with your brand, often involving a documentary approach with the aim of engaging audiences with an aspect of your brand or institution through the story rather than trying to sell them something with an advertisement. Our clients have found this approach to receive a higher level of engagement and to be very effective at building awareness of your brand or institution.
The Brief: The Creative Business Accelerator is a partnership between UAL Careers and Employability which helps recent Art and Design graduates to develop their creative business ideas into successful and sustainable businesses. For this online campaign we filmed with 7 different participants in the scheme both past and current. Deliverables included both the longer film above which was used at the awards night and over 30 shorter social media edits telling the stories of their business development from initial idea to fully fledged business, organisation or social enterprise. We also produced still photography based around the businesses (some of which can be seen below) for print and online publication.
Our online branded showreel includes recent work we have produced for GreenLab, The Jaipur Rug Foundation, Central Saint Martins and te Queen Elizabeth Prize for Engineering. All of the work we produce in this area is planned for delivery on a variety of online platforms, at different aspect ratios and at a range of different length edits ensuring that you have a 360 degree strategy for your online stories.